Culture Matters is an Austrian photography initiative which highlights the rich cultural heritage and contribution South Eastern European countries have brought European culture as a whole. The United Nations Educational, Scientific and Cultural Organization (UNESCO) seeks to encourage the identification, protection and preservation of cultural and natural heritage around the world considered to be of outstanding value to humanity. In this exhibition 18 UNESCO world heritage sites from Croatia, Albania, Bosnia and Herzegovina, Kosovo, Montenegro, Serbia and the Former Yugoslav Republic of Macedonia are presented in stunning photographs by Ana Adamović, Dženat Dreković, Bevis Fusha, Ivan Hrkaš, Davor Kunić, Mario Leko, Raša Milojević, Vladimir Perić-Talent, Dejan Petrović, Aleksandar Radoš and Igor Todorovski.