The ‘Wiener Methode der Bildstatistik’

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Talk Conference

The ‘Wiener Methode der Bildstatistik’ – (ISOTYPE) – between Art and Design

  • Tue 14 Oct 2014
  • 7:00PM
'Motor Vehicle Distribution Worldwide', Gesellschaft und Wirtschaft, 1930
'Motor Vehicle Distribution Worldwide', Gesellschaft und Wirtschaft, 1930

Austrian Cultural Forum London

28 Rutland GateLondon SW7 1PQ


T 020 7225 7300

F 020 7225 7300


Part of the Time(less) Signs exhibition

Christopher Burke, co-editor of the book Isotype: design and contexts, 1925–1971 (2013), will talk about the pictorial language developed by Otto Neurath and his colleagues. As co-founder of the Vienna Circle, Neurath had many talents but he never claimed to be an artist. Yet he was a kind of graphic designer, developing the Vienna Method of Pictorial Statistics (Isotype). He employed German artist Gerd Arntz to depict objects with powerful graphic simplicity in pictograms. Such images have entered popular graphic culture due to their ubiquity on public information signs, while their use in art develops new kinds of meaning.